Overview | Discuss
The AGDA Vic Folio Review is an annual event connecting emerging designers with industry professionals. The challenge was to create a communication design system - including social media, promotional assets and event materials- that clearly communicates information, encourages participation, and reflects the AGDA brand across digital platforms.
Each event has had a unique brand identity, and the goal was to ensure that it was promoted to engage with both students/emerging designers and industry designers.
Approach | Do
In creating the assets, I balanced clarity and personality: I prioritised heirachy and accessibility. My visual decisions were informed by AGDA's existing brand tone and led to the creation of modular assets that could be adapted across platforms.
To ensure the success of the event, I directly reached out to industry connections and studios, providing them with details about the event. After coordinating reviewers, I then created assets and worked with the AGDA team to promote the event across social media.
Once the reviewers and the individuals being reviewed were finalised, I carefully reviewed the portfolios submitted. I identified the styles of work that the reviewers created to establish complementary matchups.
I then emailed the reviewers with details about the individuals they would be reviewing, which allowed them to schedule interviews at their convenience. This approach was similar to the 2022 review, in which I participated as a person being reviewed.
Background Element
Hero Element
Text Element
Outcome | Deliver
The 2023 event resulted in 25 successful review matchups. To ensure the events ran smoothly, I kept in contact with people being reviewed and reviewers, ensuring that all involved would have their questions answered promptly.
The 2024 event was held as a speed-networking event at RMIT, with 30 attendees. Each student was allowed to present their folios to industry professionals for feedback and advice.
