Client: Haiku Hands/University of Melbourne
Research
Haiku Hands is a band and art collective primarily based out of Melbourne and Sydney. ‘Haiku’, represents their “lyrical interests, distilled ideas and imagery”
and ‘hands’ is "the collaborative nature of our projects”. They utilise lighthearted, addictive, spunky and varied beats.
and ‘hands’ is "the collaborative nature of our projects”. They utilise lighthearted, addictive, spunky and varied beats.
For this brief, I intended to draw from Haiku Hands’ artistic approach. and incorporate the bursts of colour that they represent. I approached this by researching other contemporary Australian bands that can be considered to share a similar style to Haiku Hands. The intent was to establish a new style by creating a new logo as well as graphical elements designed to be reused and reshaped by the band and their team.
Stylescapes
Stylescape 1
Stylescape 2
Stylescape 3
Concept
In the initial stages of development, the focus was given towards using a literal representation of hands, with the idea that such a logo would be replicable by audience members, breaking down the barriers between Haiku Hands and their fans. Later stages of development focused on a more typographical/street art style of identity.
Create
Logo Development
Logo Development 2
Refine
The logo was developed following research of the band’s style and ethos: it is deliberately loose in style and evokes the free spirit exhibited in their music and fashion. It is evocative of graffiti and counter-culture, and the colours have been drawn from elements provided by the band. The magenta is designed to catch the eye, and the golden yellow contrasts and frames this.
Present
Special edition vinyl
Standard edition CD
About Page concept
Facebook page
Australian Tour poster
