Concept
I aimed to breathe new life into Emporium Melbourne's identity, providing it with a unique and fresh perspective. After conducting extensive research, I discovered opportunities to incorporate aspects of the building's structure into the identity, further linking the space and the brand together.
To create the new logo, I considered various options while keeping the current brand identity and the venue in mind. My concept development centred on integrating patterns inspired by the angular wooden panels that act as support structures and are prominently displayed in the building's architecture.
Full colour logo
Single colour logo
