Overview
As the Junior Councillor for AGDA Victoria, I am responsible for designing the event identity and coordinating the Folio Review in November. The event is run individually by each state, allowing them to create their own identity.
Challenge
The challenge was to create a unified and unique identity for the event, and to ensure it was promoted to engage with both students/emerging designers and industry designers to ensure that people were given the opportunity to seek guidance and advice on their design folios.
Text Element
Hero Element
Background Element
Approach
To ensure the success of the event, I reached out directly to industry connections and studios, providing them with details about the event. Additionally, I promoted the event through Instagram and LinkedIn.
For the 2023 event, I researched existing and current trends. For the design of the advertising collateral, I drew inspiration from the Apple folder icon to create the main visual element. The colour choices for the text and background were influenced by this concept as well.
Once the reviewers and the individuals being reviewed were finalised, I carefully reviewed the portfolios submitted. I identified the styles of work that the reviewers created to establish complementary matchups.
I then emailed the reviewers with details about the individuals they would be reviewing, which allowed them to schedule interviews at their convenience. This approach was similar to the 2022 review, in which I participated as a person being reviewed.
Outcome
The result of the event was 25 successful review matchups. I kept in contact with people being reviewed and reviewers, ensuring that all involved would have their questions answered in a timely fashion.